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The Mela B3 franchise expands with a new discoloration treatment with Palmer as the face of the new campaign.
May 26, 2026
By: Rachel Klemovitch
La Roche Posay renewed its partnership with Keke Palmer as the face of its Mela B franchise. La Roche-Posay also unveils an expansion of the collection with a new campaign.
Palmer previously partnered with La Roche Posay in 2024. This renewal kicks off with a campaign rollout across La Roche-Posay social media channels.
This showcases Palmer as the face of the new Mela B3 launches, along with an exclusive cover launch in partnership with Paper Magazine to celebrate Palmer’s continued ambassadorship with the brand.
La Roche-Posay also announced the Mela B3 range expansion with the new Mela B3 Double Dose Discoloration Treatment.
It is an intensive treatment for the face, neck, decolette, and hands that reduces the appearance of age spots, sun spots, and dark spots, while also targeting signs of aging.
It features 1% Melasyl and Proxylane, the Mela B3 Double Dose is a dark spot revolution for dual efficacy on discoloration and signs of aging.
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